I always feel Pi Phi Proud when I tell people The Arrow has been published continuously since 1885. That means our magazine has been thriving for 131 years! It has survived economic ups and downs, two World Wars, the fight for equal rights and the attacks on September 11. So how has the magazine accomplished this amazing feat? The answer is simple: The Arrow reports the news of the Fraternity and tells the stories of our sisters.
We know our members value The Arrow. Results from Pi Beta Phi’s 2014 Communications Survey show the No. 1 place respondents get their Pi Phis news is from The Arrow. In fact, more than 90 percent of respondents read The Arrow. Eighty-one percent prefer to read the hard copy of the magazine. Forty-eight percent read the magazine from cover to cover. In today’s digital age, those numbers are astounding!
Knowing how important the magazine is to our members, and with the goal of making sure the magazine remains just as relevant for generations to come, The Arrow team set out to redesign the magazine. The yearlong process included conversations with Pi Phi volunteers, staff, outside consultants and even a focus group. We exchanged hundreds of emails, participated in countless meetings and conference calls and poured our hearts and souls into the magazine pages.
As you flip through the magazine, you’ll notice changes to both content and design. One of the most notable changes is our brand-new masthead. I love how welcoming and graceful the front cover feels. Another change you may notice is our section “One, Two, Three Words.” In this section, we will share Fraternity news, National Panhellenic Conference news, upcoming events and other newsworthy tidbits. The title is a nod to one of our favorite Pi Phi songs, but also describes the short, easy-to-digest format of the section.
We also expanded Collegiate News and Alumnae News. We know you work very hard on your Arrow submissions and we are often asked: “Why wasn’t I published?” In the past, we could only publish a limited number of submissions because of space constraints. Now, we can include more chapter news and alumnae news so that you can keep up with your sisters. We want to make sure you hear the latest happenings from your collegiate chapter and maybe even see a familiar face smiling on the page.
Just as the Iowa Beta Chapter wrote in 1885: “At last the happy moment has arrived, when all chapters are able to throw aside their school books and other worldly cares and eagerly peruse the contents of The Arrow. Now each member may become personally acquainted with the other chapters, may hear of their achievements, listen to their aspirations, sing their songs and, catching inspiration from their sisters, nerve themselves to work more faithfully.”
We hope you enjoy the new Arrow. To read the full issue of the magazine, please click here. If you would like to view past issues of The Arrow, please visit www.pibetaphi.org/thearrow. I look forward to hearing your feedback! Let me know your favorite part of the magazine at firstname.lastname@example.org. Happy reading!
This post is courtesy of The Arrow Editor/Senior Communications Coordinator Constance Dillon Gibbs, California Delta.